Dream in Color

Valspar created a boutique-inspired paint destination inside Ace Hardware that reinvented the color selection experience. The idea was to develop an inviting, linger-worthy environment that sold color and design ideas, not paint.

Premium fixtures for clean, crisp color selection.

Developed inspiring take-home collateral to find ideas, explore color and get helpful painting tips and how-to advice.

This new neighborhood paint destination lifted loyalty and longevity. More and more co-op store owners committed to installing this perfect pair partnership because of its proven favorable ROI.

Senior Art Director: Cali Zumdahl
Experience Design Agency: Niven

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