Asset Marketing Services/GOVMINT
Sept 2024 - Present

Team Size
13 Brand, Creatives, Content Producers and Project Managers

Overseeing
Consumer Research, Insights, Customer Journeys, Brand Strategy, Design, Copywriting, Social, Digital, Video, Photography

Post Consumer Brands
05/22 to 07/24

Team Size
14 Creatives and Creative Operations

Oversaw
Brand Strategy, Brand Design, Content Strategy, Social, Digital, Video, Photography, Packaging

Biggest Impact
Increased team engagement score by 41 points in the first year while helping to drive the business to unprecedented high performance.

Shutterfly
12/21 to 05/22

Team Size
30 Designers, Art Directors, Writers, UX Designers and Associate Creative Directors. (Shutterfly & Snapfish)

Oversaw
Brand Strategy, Brand Design, UX/UI, Site, CRM, Social, Content Strategy, Video, Photography, Brand Partnership Campaigns

Biggest Impact
Led the modernization of Shutterfly's UI & Brand design systems and application across all digital products (site, app, CRM). This included component libraries and atomic content production that enabled speed and scalability.

Shutterfly, Walgreens, FTD, Simon/Myers
10/14 to 12/21

Team Sizes
5 to 12 Designers, Art Directors and Writers

Oversaw
Rebrands, Brand Campaigns, Seasonal Campaigns, Content Strategy, Photography, Video, Digital, In-Store, Social, Editorial & Trends Content

Biggest Impact
Rebranded Walgreens master brand and simultaneously launched the myWalgreens loyalty program amidst the global pandemic. This total reinvention of the retailer's long-standing loyalty program provided customers timely, personal and meaningful resources to help them navigate uncertain times. This new program rolled out in less than 12 months thanks to agile transformation adopted by those in the organization that were committed to quickly helping customers as the pandemic rapidly unfolded.

ULTA Beauty
11/13 to 10/14

Team Size
5 Designers

Oversaw
Beauty Trends, CRM, Digital Display, Social, Content Strategy, Photography, Video

Biggest Impact
Within a year, streamlined process efficiencies to scale creative output in email, social and digital display by 4x. This resulted in a Black Friday and Q4 Holiday campaigns exceeding KPIs by 2.6M in online sales.

Valspar
10/11 to 11/23

Team Size
3 Designers

Oversaw
Color Trends, Packaging, In-Store, Print, Content Strategy, Video, Photography

Biggest Impact
Turned Devine Color, a little-known paint company in Portland, Oregon, into a national brand by crafting an authentic brand story, telling it consistently and selling the full product line into all Target stores.