CHANGING PERCEPTION

I’m a senior creative leader who has built high-performing agency-inspired in-house teams at brands such as Walgreens, ULTA Beauty, Shutterfly, Valspar, FTD, and Post. With over 20 years of experience on the brand side, I strengthen strategic, creative, and operational capabilities that enable sharper thinking, smoother execution, and work that changes how people think.

What I Do

I believe the smartest thing to do is to go straight to strategy. I’m curious, I approach any challenge by starting with the "think work" to unearth aha-worthy insights surrounding people and culture before diving into execution and tactics.

This includes
Consumer Research
Market Analysis
Brand Strategy
Brand Positioning
Brief Writing
Creative Strategy
Content Strategy
Innovation
I craft thoughtful creative solutions that communicate clearly and stand out from the content chaos.
This includes
Big Ideas/Campaigns
Video
Photography
Copywriting
Event design
Websites
Apps
Social
Out-of-home
Packaging
Print Design
I am a servant leader who builds teams to support the strategies of an organization while fostering an inclusive environment where talent can grow and feel valued.
This includes
Team Building
Large Team Management
Small Team Management
Mentorship
Career Pathing
Performance Management
Org Design
Executive Leadership
Fun fact: In my last role, I improved my team's engagement scores by 41 points!
Sometimes you need someone by your side to help guide your business. As a business advisor and brand consultant—I help the startups, the stagnant, the strugglers and even the superstars stand out even more.
I am currently sitting on the Board of Advisors for the Minnesota State University, Mankato Customer Experience program for executives.

I enjoy mentoring creative people in all stages of their careers. I have been an executive mentor at AdWeek, MPLS MadWomen, Walgreens, Post Consumer Brands and Asset Marketing Services. I am here to help people navigate their careers, polish their portfolios and level-up their potential.
From 2012 to 2013 I was an Adjunct Professor of Graphic Design at Harper College in Palatine, IL

I have also been a Portfolio Reviewer at graduate fairs since 2013.
Business Development International, Panelist
2016 to 2020
MN AIGA Design Camp, Panelist
2022
AdFed MN 32 Under 32, Judge
2024
Burnout & Breakthroughs Podcast
2026
I bring people together to facilitate productive workshops that determine business goals, creative strategies, change management and action steps.
This includes
Strat Planning
Discovery Sessions
Research/Focus Groups
Growth Hackathons
Agile Training
Integrated Marketing Planning
Content Calendar Planning
Creative Campaign Brainstorms
Pre-Productions
Retrospectives