Joy, Shared
Shutterfly partnered with KonMari, Marie Kondo's lifestyle brand, to launch an exclusive collection of thoughtfully designed photo books and customizable gifts. The world of Shutterfly x KonMari embraced what the breadth of joy means to each of us, in our own personal way.
Our mission was to spark joy and inspire people to share their most treasured moments with the ones they love.
Marie, herself, thoughtfully designed and curated the capsule collection using traditional Japanese wabi-sabi painting techniques.
64 stills and 7 videos were produced, resulting in over 250 content placements and ad units across paid, organic, owned and PR.
This campaign exceeded KPIs generating 1.5M in sales, selling 70,000 units and 36,000 orders.
Creative Director: Cali Zumdahl
Art Director: Gabe Pattison
Brand Marketing Director: Michael Abata
Creative Producer: Jacquie Smith
Agency Partner: Outset LA
Behind The Camera: Justin Chung, Yayo Ahumada