Superpower Your Creativity
It’s no secret kids are imagination machines. Give them a cardboard box—they will turn it into a rocket ship. A napkin at breakfast transforms into a talking jellyfish named Phil. So, what might happen when you give kids an empty jar and activity paper following a protein packed snack? Well, you likely just hit pure, power-packed gold. Peter Pan Peanut Butter and Crayola are coming together to put a bit more super in the powers of creativity.
The idea: Create an experience for crafty-minded families to immerse themselves in creativity with Peter Pan peanut butter and Crayola.
An empty bottle of peanut butter is now a superhero ready to take you into creative action.
We developed a microsite that housed superhero craft templates and ways to win prize kits and a $10,000 classroom makeover!
The partnership campaign is expected to reach over 500,000 Crayola followers and delight lovers of Peter Pan peanut butter.
And here is what my kiddo made. The most meaningful ROI!
Executive Creative Director: Cali Zumdahl
Art Director: Chansi Mbayu
Copywriter: Corbin Cloward
Creative Producer: Jamie Ohrt
Behind The Camera: Jimmy Eagle