It’s Crunch’d Time!
Equipped with consumer insights that people love Pebbles, but don't love that they gets so soggy in milk so fast, we developed New Pebbles Crunch'd—the Pebbles flavor you love, now stays crunchy in milk.
Expanded the core Pebbles portfolio architecture by adding a new form factor that stays crunchier in milk.
With a creative territory called “It’s Crunch’d Time” we casted this bad ass band of rockstar kids.
We dreamt up a colorful, vibrant “Crunch’d City” complete with color blocked trees, building and streets.
This idea paid off the brand’s promise of “Unleashing child-like creative energy, one awesome experience at a time.”
The campaign ran across linear broadcast, streaming, social, and digital channels and helped exceed consumer trial goals—delivering over $1M in incremental sales. Yabba Dabba Doo!
Executive Creative Director: Cali Zumdahl
Creative Director: Charley Little
Agency Partner: McCann
Director: Ben Mor, Pulse Films
Behind The Camera: Andres Orbezo
Production Company: Story: We Produce
Music House: Beta Petrol