I Look To Her
FTD developed a social campaign for International Women's Day that was all about celebrating incredible women and encouraged people to honor these women with #ILookToHer.
Chicago activation: One vintage VW bus, one former Bears player, Israel Idonije, over 5,000 bouquets handed out to amazing women.
Philly follow up activation: We built a floral installation and handed out even more bouquets and promotional materials.
These events were the launching point for a nation wide FTD campaign across social, digital and print that reached an audience of over 1M people.
Creative Director: Cali Zumdahl
Sr. Copywriter: Colleen McDunn
Floral Design Director: Andrea Ancel
Behind The Camera: Jon Wise, Cali Zumdahl