We Can Arrange That
When people send flowers, they are really trying to convey one of many emotions. FTD's network of expert florists takes those emotions and transforms them into meaningful, handcrafted bouquets.
Produced a series of spots to illuminate our “We can arrange that” creative platform.
Maximized the shoot to capture a library of beautiful still photography so we had the beautiful content at every touch point.
Directed supplemental shoots for FTD’s biggest tentpole moment—Mother’s Day—our florists have an uncanny ability to translate everything that you want to say to your mother into a meaningful, hand-delivered bouquet.
You guessed it, made sure we had a photographer on set to capture over 40 stills to use in static ad placements.
Behind every bouquet is an incredibly talented local artisan. For them, I developed a B2B print ad campaign to attract and retain florists in the FTD network. The “Take Your Business Further” campaign is for savvy florists that are focused on growing their bottom line while delighting customers in their most important moments.
Creative Director: Cali Zumdahl
Sr. Copywriter: Colleen McDunn
Behind The Camera: Jon Wise, Roo Way