Hello Birchbox!
Beauty discovery has arrived! Birchbox at Walgreens is an exciting new way for customers to have a hands-on experience with prestige beauty brands right inside their local Walgreens.
3 Content Pillars. 3 Productive Shoots.
Showcase casual beauty with content that feels natural and attainable. Bring forth people with unique and spirited personalities.
Pillar 1: The Beauties
Feature the highly recognizable Birchbox boxes and other functional content that shows off the prestige nature of the BBX product collection.
Pillar 2: The Boxes
Capture in-store experiences at the BYOB (Build Your Own Box) bar and other stations within Birchbox environment at Walgreens.
Pillar 3: The BYOB
Casted natural beauties with big personalities.
Produced over 170 assets that enabled the quick creation of over 670 ad units and organic posts.
Shot the infamous Birchbox boxes and complimented them with colorful cosmetic smears.
Captured in-store action at the BYOB (Build Your Own Box)
The Birchbox at Walgreens Launch Campaign exceeded KPIs generating 1.2M in sales, selling 42,000 units in store and online in the first 3 months.
Group Creative Director: Cari Gunsburg
Creative Director: Cali Zumdahl
Art Director: Bonnie McGuire
Sr. Copywriter: Lauren Joselane
Photo Director: Kathy Nguyen
Photo Editor: Hannah Anderson
Behind The Camera: Terry Doyle, Deb Fletcher, Meagan Shuptar